Sorority Social Media Chair Ideas

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When I left my collegiate sorority days, I took up a National Officeholder position with my sorority Tri Sigma. I joke that I am basically a Sigma Instagram stalker, and I have seen the amazing things that my sisters across the land take done with their sorority profiles. With recruitment around the corner, you need to understand social media use. This can be helpful for your members also as your sorority social media chair as you endeavour to craft your sorority's story online.

1. Don't Reinvent The Wheel

Your sorority has a brand. Unless your sorority is a local sorority, and yous are the only chapter of information technology that exists, your sorority has a brand. As a social media manager for your sorority (or someone who makes flyers, banners, posts a few images on Instagram, etc) yous demand to utilize that branding.

My sorority Tri Sigma recently released our branding to sisters across the state. Any sis can get to the website and download logos, backgrounds, symbols, and more than to utilise on their website and social media profiles.

We too provide our sorority capacity with professionally done websites. I tin can't tell you how helpful having a professionally washed website was for my web log and I know it can be helpful for creating cohesive branding across all sorority chapters. If your sorority gives you a designed website, use that, considering I hope it will exist 100x better than any Wix or Weebly site any person could make.

Tri Sigma also released a brand guide with all the information my sorority sisters needed to know to find the fonts we utilise, our official colors (with color codes), also as things similar a press release and presentation template. More likely, your sorority has a guide like this besides, so effigy out where it'due south located and become best friends with information technology.

You don't demand to reinvent the wheel when it comes to which colors to use, what brand elements to apply, logos, etc. You tin can probably use the exact material your sorority gives you lot. In one case yous find this information I definitely encourage you to sign up for a site like Canva so that you can create on-brand images for your sorority (I utilize Canva for all of my graphics on this blog!)

ii. Know Your Sorority

While your national sorority has a lot of branding elements, your affiliate probably has a local brand equally well. Yous need to empathise what your sorority'south vision is. Earlier this year I shared a mail service all nearly how to decide your sorority's vision, and this is something that you definitely need to make up one's mind.

As the sorority social media go-to, you need to sympathize what your sorority wants to accomplish as far as goals go so that you tin come up upwardly with a specific plan to brand that happen. Get together with the officeholder team and your sorority (especially the recruitment director) to empathise what they need from you lot as a social media director.

Write those goals downwardly and figure out means that you can use visual and written communication to aid your sorority reach those goals. You may not be able to explicitly aid with all of those goals, but at that place is a chance you will be able to help with a good chunk of those goals with a fleck of creativity.

3. Take A Plan

At present it's time to turn our goals into an action plan. This is going to take time, and this is where I retrieve a lot of sorority capacity fail when it comes to social media. Y'all are not a professional social media manager, but if you call back about information technology, social media is very important to sororities. Remember back to your sorority experience equally a potential new member: where was the get-go place you went for information about the sororities on campus later on you checked out the Greek Life website (maybe even before you lot checked that website out honestly)? Chances are you checked out the social media accounts of the sororities on your campus

Survey Your New Members

If you lot are belongings a chair or officeholder position inside your sorority, chances are you haven't been a new member in a while. Social media has potentially changed a lot since yous joined your chapter, or you may have only forgotten what it was similar to be a scared potential new member just trying to discover the house they fit in. Survey your new members and ask them about how they perceived social media equally a new member (specifically asking them what they thought of your social media presence.) Inquire them what they thought of your sorority and your values based on your social media presence. Ask them what they thought was lacking or could be improved about your presence online and ask them to be honest well-nigh information technology. This tin be extremely helpful as you begin to craft a narrative most your sorority on your social media profiles.

Then get back and examine specific posts from your last recruitment wheel. What kind of posts did yous brand? What did you focus on? How tin y'all change your social media so that this twelvemonth you create amend content to draw in more potential new members?

Keep Information technology Consequent

Consistency is a place that I find a lot of sorority social media sites lack. You need consistency to grow, showcase your sisters in the best light, and to constantly be in the minds of people. Detect means to keep your content consequent, whether y'all ask your members to submit content and use a sure hashtag, or you make graphics for your social media, etc. I suggest trying to post at least once a day on each platform (and maybe fifty-fifty increasing it during recruitment season).

Forget Bursts Of Content, Schedule That Stuff.

Okay, I am going to requite you some slap-up advice, so mind upward. SCHEDULE YOUR CONTENT. Scheduling your content will seriously salvage your life and keep your social media going forever. So many sorority chapters go through their bursts of content. Think of the "I'm going to share 10 pictures and ten Twitter updates in i day considering we need to get our voice heard!" style of social media managers. This won't work. You need to go a social media scheduler (or a few different ones) and stick to them.

Right at present I use Buffer to schedule content for my blog (Merely there are too other great ones like Edgar, Hootsuite, etc.) Specifically for Pinterest, I use Tailwind. For Instagram, apply sites like Buffer to schedule push notifications to mail, only don't use schedulers that post straight to Instagram. For social media sites like Facebook Pages and Tumblr, they take social media schedulers already built into the site so apply them!

4. Bright Is Best

When creating content for your sorority yous want to share content that is well-lit. Don't share images that are grainy or hard to encounter. In my opinion pictures with bright, natural lighting are the best. Keep your lighting in my mind when you lot are sharing content on whatsoever social media profile.

Make Sure Everyone Looks Good

Sometimes when we take diversity in our sisterhood, we forget that not everyone looks good under the aforementioned filter. If you have a picture and i sister looks bad, don't sacrifice that sister for the good of the group. Brand sure everyone in your picture looks good before you post.

5. Showcase Your Sisters

Showcasing your sisters is very of import. You want the potential new members to be able to imagine themselves with your sisters; having your sisters equally bigs, mentors, and best friends; and near of all you want new members to be able to imagine themselves living your values and creating a home within your sorority. The best fashion to practice this is to introduce potential new members to your members. Showcase your talents, strengths, vulnerabilities, etc. Exist real and showcase how your sorority changes the lives of your sisters.

Sorority Spotlight Ideas

I have seen a lot of great spotlight ideas over my time looking at various social media profiles. Here are some spotlight ideas.

What Y'all Love Almost Your Sorority: Become your sisters to provide a brusque quote almost what they love about your sorority. Exist it the sisterhood, support, academics, networking, etc. get your sisters to brag on your sorority.
Account Takeover: This summer I saw one of the sorority chapters I follow do this and it was awesome! Do yous know a sis who is traveling somewhere fun this summertime? Ask her to takeover the sorority Instagram or Snapchat and showcase her travels and love of your sorority. If 2 of your sisters are hanging out and going to a concert or something fun ask one of them to showcase the experience and talk virtually sisterhood on one of your social media networks.
Sister Of The Week: Information technology's good to recognize people for their achievements. I have seen people use these kinds of spotlights to admire people who are doing well inside the sorority. Some people have a more general sister of the calendar week award but I have besides seen people spotlight sisters who are doing well with academics and you tin can also utilise it to spotlight people who are living your values, doing well within their chair/officer positions etc.
Full general Member Spotlights: Lastly you tin spotlight just to spotlight. You tin can come up up with a few questions to ask your sisters nearly their feel with the sorority and spotlight your new members, officers, chairs, etc on your social media sites.

Spotlight Questions

Here are some potential spotlight questions in case you needed some ideas. Beginning and foremost, you need demographic information. Make sure the audience knows uncomplicated stuff similar the name, age, year in schoolhouse, officeholder/chair positions, etc. of the person you are spotlighting.

What is your happiest college/sorority memory so far?
What is your favorite game-day chant?
What advice would you requite freshmen about the college experience?
What is one thing you wish you'd left at domicile when you lot packed for college?
What practice yous like about your leadership part within the sorority?
What advice would you requite someone going through formal recruitment?
Why did you choose this university/higher?
What is your favorite place to hang out on campus?
What has been your favorite sorority issue?
What is your favorite part about the sorority's philanthropy?
How has your life improved since you have become a member of the sorority?
What is your go-to place around town?
What is your favorite affair to do in your free fourth dimension?
What is your #1 Welcome Week tip for college freshmen?
What is your favorite pic of all time?

These are some basic spotlight questions you could potentially ask a sis to answer to requite potential new members at your school a expect into your chapter and sisterhood besides as some advice for their freshman year college. At that place are then many different questions out there that could be asked but this is a neat start in my opinion.

Remember, The Accounts Of Your Sisters Count Too

Never underestimate the snooping that happens when new members are excited about recruitment. You shouldn't micromanage what your sisters posts and tell them to only post bright and managed photos, but you can have some basic guidelines of what is appropriate to mail (examples: no drinking in your messages, don't show underage drinking on your profile, be smart about using profanity, if you wouldn't desire your grandma to meet information technology don't post it on social media, etc.) Yous honestly never know if someone may be checking out your sis'due south accounts to come across if they feel like they would fit in with your sisterhood.

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The Digital Sorority Social Media Planner starts with a agglomeration of pages to assist you understand branding, figure out the people y'all'll exist targeting on social media, and track your social media progress throughout the year. After you lot become done with those pages, yous'll have access to the monthly and weekly pages that volition assist you plan loftier-level and day-to-day activities as a social media guru. Terminal, but not least, I take a robust tools and resources section to help you with stuff like photography, time direction, and keeping up with contacts.

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six. Showcase Your Sorority'south Work

Go back to your time as a new member. How much did you know near the sorority sisters before going through formal recruitment? Chances are unless you had a practiced friend in a sorority already or your sororities had amazing social media profiles, you didn't know much virtually the sororities on your campus. Every bit sorority women, it is our job to get our proper name out there, make sure people know what we stand for, and what we have accomplished.

You Need To Learn To Brag

No one likes to brag on themselves, but this is only something you have to be able to exercise. The potential new members don't know you that well. They don't know:

Tour accomplishments.
About the award you won from your national arrangement.
About the outcome you held terminal semester that raised $x,000 for your philanthropy.

They won't know these things until you tell them about it.

Brand A Listing

The all-time advice I can give you is to make a list of your recent accomplishments as a sorority and the recent accomplishments of your sorority sisters. Make this a Google document and share the document with your sisters. Ask them to add to the list as they come across fit. Hither are some accomplishments you should definitely be sharing.

Philanthropy events (especially money raised)
Volunteer service hours and the types of places y'all volunteer for
National Awards
Intramural sports wins
Campus Awards
Pageants
Academic achievements within your sorority
Alumna achievements
Organizations your sorority members are involved with outside of your chapter likewise every bit officeholder positions held in those organizations

When making your listing, make sure your sisters know about the resources so they can share this data, merely equally the social media maven of your sorority make sure you are talking well-nigh this content in diverse ways on social media from shouting out a sister on Twitter who is doing a spectacular task to sharing a blog post featuring an alumna who is doing amazing things for your sorority.

7. Utilise Hashtags To Connect With Students On Campus

Your school (or students at your school) have probably made a few hashtags in society to connect with students all beyond the land. You want to likewise be using those hashtags to find and connect with potential new members (specifically on Twitter and Instagram were hashtags are more than widely used.)

Employ the hashtags in your post: The offset thing you want to do is utilize the hashtags in your specific postal service. At that place is normally a general school hashtag that people often employ to discuss general college life. At my alma mater that hashtag was #UCABears. Going through this hashtag would exercise well to connect with all students, but if you specifically want to focus on new students, utilise the hashtag for new students. At my alma mater this was usually but UCA+the graduate year of people coming in, so for this year #UCA2020 could be a potentially great hashtag to use.
- These hashtags run the gamble though of getting too overcrowded with sorority and recruitment content so, use sparingly.
Connect more than you mail: Because of what I mentioned before, it may be in your best interest to connect with the hashtags more you post. Hashtags are a two-way street as I have mentioned on my blog before (in another context.) When I share content as Tri Sigma sorority, I not but utilize the Tri Sigma hashtag, only I also connect with others who use the hashtag. I make certain to like their posts, comment on them, and also repost them to the national Instagram folio where appropriate. Apparently sharing random freshman pictures on your social media page is a no become only interacting with them, answering questions, and giving them encouragement is great.

Make Certain Y'all Aren't Breaking Any Council Rules

With connecting, make sure you aren't breaking council rules. Using the hashtags of your campus or interacting with those who post on the hashtag may be against your Panhellenic Council (or any quango you lot are on) and their rules. Exist sure you are ever post-obit recruitment rules when it comes to contacting potential new members. Councils still don't really know what to exercise with social media. We are all trying to figure this out and Panhellenic councils don't take their degrees in managing Instagram posts.

Contact should definitely not be made in any capacity with potential new members during silence periods, just you may likewise non be able to contact them during periods of contact if you don't know them personally. Be wary and cognizant of these rules, they are there for a reason!

8. Share Social Proof

Social proof is of import to the validity of your sorority on social media. If someone is talking almost an event y'all put on or something you did for another fraternity or sorority, don't be afraid to share that (peculiarly on Twitter). Sharing your social proof of what your sorority has been up to in the eyes of other people is a one thousand thousand times more effective than whatsoever selling of the sorority that you personally do yourself. When you tin point to a mail service on Twitter of how other people perceive your sorority you can have a lot more influence than if they just hear it from yous for the ane,000,000th time.

9. See What Other People Are Doing

Running social media as a sorority sister can exist difficult. You are not e'er classically trained to be a social media maven. When you were stuck and don't know where to commencement, figure out what other people are doing. You can go about this in many different means.

Check out other sororities on your campus: When yous desire to figure out some interesting things to do on your social media accounts checking out other stories on your campus is the all-time way to go. Checking out how frequently they post, what they postal service about, and what the pictures look similar is really helpful. Understanding this data will help y'all arts and crafts your own sorority story. Manifestly, y'all don't want to copy their fashion picture past motion picture, only keeping track of what they post is important. Yous don't want to exist left behind because yous're non looking at what other chapters post.
Cheque out what other chapters within your sorority are posting: Another great way to get ideas for what to post is to check out other capacity of your sorority. You lot tin easily do this by looking up your sorority's hashtag on social media or seeing who your sorority is following. Other chapters within your sorority probably have all sorts of awesome ideas on what to post, and then don't exist afraid of checking out what they are doing.

Don't Compare

Don't spend all your time checking out all the other sororities on your campus. It's okay to have a peek every blue moon to see what they are doing and to brainstorm how you tin can improve your sorority's social media accounts, but don't compare yourself or your social media numbers to anyone'due south numbers. You never know what it took to go them those numbers. They may accept whole committees dedicated to social media promotion, a manager who works with social media for a living, or a whole host of support from various places such as alumnae who work within the social media promotion infinite. Piece of work harder to achieve what you desire, only don't get upset when you don't compare right away. Social media takes time.

10. Keep It On Make With Your Values

Last, just not to the lowest degree, continue it on-brand with your values. If your values are something like faith, hope, and dearest but you are showcasing all the wrong things on social media––that's a no go. Your social media (particularly when you lot are acting in the capacity of your entire chapter, as I empathize that individual people within your affiliate may not always have social media that lines upwardly with your values all the fourth dimension) needs to be on-brand with the messages your sorority is putting out. Understand exactly what your sorority is all about and add together that branding to your sorority social media.

Concluding Thoughts

Understand that sorority social media doesn't just happen right before recruitment and that building a brand on social media for your sorority takes time and try. Creating groovy branding will actually help you stand out and give sorority women a chance to get to know your affiliate before you pace foot on campus.

Have Fun. Be On Brand. Showcase Your Astonishing Sisterhood.

If I could wrap this upwardly in ane statement, the above statement would exist what I would say. You accept an amazing sisterhood and yous need to showcase that to your potential new members and the college community. I hope these tips take been helpful for you equally yous come up with a social media program that will take you into the new school year and beyond.

Picket The Video

Want some more than social media advice for sororities? Watch my videos all near sorority social media:

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